“Great minds discuss ideas; average minds discuss events; small minds discuss people” (Eleanor Roosevelt)… and, business minds understand that ideas – when transformed into creativity and innovation – have value!
When a business invests time and money in developing a new idea or pursuing a creative endeavour, it’s taking a risk. By securing and protecting IP rights businesses are rewarded with exclusive rights to use and profit from their creation for a defined period.
There are various types of IP rights that may apply to a business – whether it is to their ideas, products, services, operational procedures or information. Defining which types of IP apply to your business is the first step in adding value to it.
Brands are built from one or various types of IP, that conform a business’ IP portfolio, and have their own value. The profitability of a business is realised through their brand value and, when used correctly, can transform in one of the most valuable assets of a business… and it all starts with a trademark.
Trademarks are your business DNA. It’s what distinguish it from the others, enabling consumers to differentiate your products or services from those of your competitors.
A strong trademark is the route to brand recognition – which can add quantitative and qualitative value to your business.
But, before investing in bringing your products or services to the marketplace, you should make sure that your trademark is not likely to cause confusion or dilute another one already in use. Otherwise, your putting that investment at risk.
HOW CARBON CAN HELP.
We are experts in trademark and IP. Through our Brand Protection Service we’ll make sure that your business gets off on the right foot by having a strong trademark behind your products or services.
We’ll work with you to create a brand strategy that aligns to your commercial objectives starting with two main services:
We will conduct a thorough online search through UK and EU IP official registry databases, industry websites, social media pages and search engines; to report and advise with respect to how registerable your trademark is.
After an analysis of your business’ industry sector, the products/services your business provides, we’ll then determine the categories of products/services of your trademark and the number of classifications under which the trademark application needs to be filed, as well as the relevant territories.
We’ll make sure any limitations or disclaimers are properly made when filing your trademark application. We’ll guide you through the whole process from application, to publication, opposition period and registration.
WE’LL STICK AROUND.
We love building relationships so we’d like to stay by your side to help you manage and protect your trademark portfolio. We can help identify other types of IP that may be an important part of your brand to create an overall brand protection strategy.
We’ll take care of the IP - freeing you up to focus on the day to day matters and successful growth of your business.