Cardiffâs Morgan Arcade has a rich history in entrepreneurship. Itâs where in 1896, David Morgan opened a drapery shop. It later became the biggest independent department store in Wales before closing its doors in 2005. The building and surrounding arcade has since been filled by a healthy mix of shops and traders including The Plan Cafe and Spillers, the worldâs oldest record shop.
The upstairs of the former department store is home to the Creative Quarter where a cluster of innovative businesses have taken up residence, including architects, tech businesses, brand agencies, a production house and Carbon Law Partners.
A creative community where Carbon feels at home.
It might seem an unusual home for a law firm, but Carbon Founder and CEO Michael Burne feels Carbon belongs here. âWeâre at home in Morgan Arcade. There are lots of different creative and entrepreneurial businesses here. I like the buildingâs rich history and the fact itâs been re-purposed. It is the ideal metaphor for what we are doing as a law firm, mixing the old and the new, making it relevant for todayâs changing world.â
Carbon is building a radically different model for buying and selling legal services. Lawyers called âPartnersâ work throughout the UK from their homes, their clientâs premises and from Carbonâs offices in London Bristol and Cardiff, supported by a management service and back office facility called the Hub.
The move to the Creative Quarter at Morgan Arcade signals a new chapter in the companyâs history. Itâs embarking on an expansion plan, having recently hired four new members of the Hub team alongside nine new partners. Lawyers now number twenty five: the plan is for this to increase to fifty partners in the first quarter of 2018.
As well as boosting growth, a new office environment has also helped shaped the culture. âThe regular Hub meetings have changed. Thereâs a different, more relaxed, vibe,â says Linda Bridge, Head of Talent.
âCardiffâs purpose as a city has changed. It has an industrial history, but the future looks distinctly creative and entrepreneurial. We feel part of that. We like being in a city where there is possibility and opportunity,â says Michael.
Far from being a shiny office tower, beloved of many professional services firms, Carbonâs location in Morgan Arcade puts them at the heart of the city and close to the action. Michael enjoys mixing with his neighbours downstairs, starting the day with a coffee at Uncommon Ground. Michael shares the creative businessesâ vision for well made, high-quality products and services. âWhatâs wonderful about being here is that weâre so near to independent businesses and traders doing things their way, with that entrepreneurial, go-getting spirit, a spirit we share. I want Carbon to fuel growing businesses.â
Lead Talent Scout, Adele Carter says moving to the new office is a reminder that they are all on a journey together. âYou can be so busy that you donât stop to reflect. Moving here is a big neon sticker that says weâve made it this far,â she says. âHere everything is in sync with who we are. In the Creative Quarter we are surrounded by neighbours who are entrepreneurs and intrepid explorers. Itâs a great space full of people similar to us.â
Giving people the chance to flourish.
The new space in the Creative Quarter reflects Carbonâs spirit: of doing things differently, shaking things up and embracing the human element in what can often be a dry industry.
At the heart of Carbonâs expansion is Michaelâs ethos of creating the conditions for individuals to develop and grow, where they feel they can bring their own personalities to work. âWe never stand still. Our values and mission stay the same, but execution is open to change. Everybodyâs different so people are going to need different conditions to flourish. At the end of the day, itâs about giving people space to grow their own way.â
âFlourishâ is the name given to Carbonâs new learning and development programme, run by Linda Bridge. âOur partners all have a passion for learning. They like venturing out of their comfort zone. If they didnât, they wouldnât have joined Carbon,â she says. The programme is about creating the conditions for exceptional people to succeed, and will provide workshops on skills from resilience to how to run a great pitch, with the emphasis on doing things differently. âThe Carbon brand gives us permission to play with how learning is delivered. This programme is designed to make people feel hugely inspired and fired-up,â adds Linda.
Partner Natalie Murray recently had her first âFlourishâ meeting with Michael Burne. It changed everything for her. âThe meeting helped me to see the qualities I bring to clients, just by being me.â Natalie explains how, in an initial client meeting, she was asked to outline her approach to an FCA authorisation process. Being artistic, Natalie thinks visually. She got out her notepad and drew the process. The client loved it, and hired her on the spot. âI wouldnât have been confident enough to do that, without having had the Flourish meeting with Michael.â She says sheâs never been busier.
Carbon: the right mix.
Whilst Carbon has a big plan for talent acquisition, finding the right people is an organic process. As a recruiter, Adele knows that the Carbon proposition is not for everyone. The model offers flexibility, but not everyone wants to take the leap from a big firm to collaborating in a different, more independent way. âTalent acquisition is not an algorithm, itâs not a numbers game, itâs human. Looking for a fellow pack animal sometimes takes time. You canât rush chemistry and quality. Itâs finding the right people, not the right-now people.â
Powering into the future.
Itâs not unusual for business leaders to take time out of the role and create the space to step back and reflect. But Michael found a rather unusual place for reflection when he cycled 575 kms from the Grand Canyon to Las Vegas in October, raising money for Cardiffâs City Hospice. One day, there was a gruelling 18 mile climb in intense heat. He was running out of water and was desperate to stop, but he carried on. âBefore I went I said I would ride every inch of the way. And I did exactly that,â says Michael. At the end of the leg, he was surprised to discover some of his fellow cyclists didnât complete the challenge. âWhat did I learn as a leader? That I am able to go beyond where I think I can go.â
âGrowing a young business hasnât always been easy,â he says. âItâs been rough at times but weâve learned some lessons along the way. Now we have a really good handle on what we do, how we do it and why we do it. Weâre clear about developing those conditions for success.â
With fresh people on board coupled with the new space, everyoneâs feeling energised. The team is feeling excited about Carbonâs plans for 2018.
As Adele says, âThe anchorâs up and itâs full steam ahead!â
Penned by Ian Sanders | @IanSanders