Our lawyers have experience of working with some of the biggest brands, helping them protect their intellectual assets.
As any entrepreneur knows full well, a business’ real value is what it can sell. Ideas, great. Innovative products or services, great. But unless they’re legally protected, they’re essentially worthless.
To a large extent, we can thank IP rights and the laws that protect them for this continuous stream of innovation. When a business invests its time and money developing a new idea or pursuing a creative endeavour, it is taking a risk. To encourage innovation and the sharing of new ideas despite these risks, IP law rewards risk-takers with exclusive rights to use and profit from their creation for a defined period.
INVENT. REGISTER. PROTECT. PROFIT.
Many of the world’s largest companies have built their success on well-protected IP portfolios. Google’s search algorithms, McDonald’s franchise trademarks, Coca Cola’s secret recipe and Sony’s back catalogue of Beatles' tracks, are all forms of protected IP.
If your brand, idea or creation adds value to your business, we strongly recommend seeking our advice to ensure it is properly registered and protected. Patents, trademarks, copyright and designs, each have unique rules, time limits and registration processes for adding protection.
If your business is licensing or assigning IP rights to third parties, then sound legal advice is even more crucial to avoid unintended consequences.
Carbon Law Partners' litigation team can assist you with the enforcement of your IP rights around the world. Often infringement claims and registration challenges are time sensitive. The courts and registries take a dim view of passive rights holders, who sit back and do nothing while an unwitting infringer continues to invest in an infringement. To maximise the benefit of your IP, it is crucial to actively monitor new registrations and be wary of potential infringements.
We can advise on the strengths and weaknesses of any potential claim you may have and the most appropriate jurisdiction and means of resolving the dispute.
Litigation should generally be considered as a last resort. As a first step, we usually endeavour to resolve the claim amicably and enter into a settlement which will include the infringer providing a legal undertaking confirming that they will cease acts of infringement.
So whether you’re a start-up, an established or fast-growth business, you need to assess your intellectual property, and protect it. We'll help you do that.